The marketing minor helps students with an overview of the knowledge and skills needed to construct marketing strategies and activities that can be applied in large corporations, small businesses or a retail environment. Students will study topics including marketing basics, product design, social media, advertising, marketing of services, and digital marketing.
Students must achieve the following program requirements for all courses listed under "Program Required Courses" for the Marketing minor.
Minor Credits: 20
Program Required Courses
|MKT 2320||Principles of Marketing||4|
|MKT 3350||Designing Successful Products||4|
|MKT 3320||Marketing on the Internet||4|
|or MKT 3340||Market Promotions: Communicating with Customers|
|MKT 3370||Services Marketing||4|
|MKT 3380||Logistics and Distribution Channels||4|
|or MKT 3530||Marketing in a Global Environment|